Springtime for Business Relationships!

business_spring

Well Long Islanders, it finally happened. Spring is in the air! Sure, it may have snowed last weekend, but that was last weekend. This week, I went to get the mail without a jacket! That’s weather progress!

Better weather also means that it is time to put all of those business networking plans into action. No more will a weather emergency lead you home after work and not to a networking function! No more will business tax payments lead to budgeting!

Spring is time for growth, both in the world and your business! Water it, feed it, and let the sun shine in!

Let Infinite business Connections help you do that. Mingle at our Meet-Up group and ink in our networking dates here!

Join Us This Monday for This Month’s Networking Event!

bartering
Monthly Lunch N Learn: Let’s Talk Barter!
Monday, March 30th 2015
11:45am – 1:00pm (EDT)
Location: Bertucci’s
881 Walt Whitman Road
Melville, NY 11747
What is the advantage to using a barter system?
  • 1: Improve Cash Flow
    Members purchase goods and services for their business out of barter dollars earned by additional sales of their own product, service, unwanted assets or excess capacity. North East Trade Associates creates a new revenue source for its members without decreasing their existing cash business.

    2: Increase New Sales
    Consider North East Trade Associates as an independent, commission-only, sales rep. for your business. NBG brokers search out and fulfill member purchase requests, generating new business for our members, over and above their usual cash business.

    3: Turn Unneeded Product And Unproductive Time Into A Tangible Asset
    No business operates at 100% efficiency! There is always wasted time and unneeded product that reduce your bottom line.
    North East Trade Associates can help you turn these into a tangible asset, providing you with valuable trade dollars to spend.

    Join us for a introduction to Long Island’s best barter system.

    $20 investment (cash at door)
    Includes lunch

  • Christina Colandro
    Infinite Business Connections

    Facebook:
    Infinite Business Connections: www.facebook.com/infinitebusinessconnections
    Long Island Entrepreneurs: https://www.facebook.com/groups/299310424764/

    Presenters are needed… if you are interested, email your topic to me and lets get you booked!

Our Next Lunch N Learn Meeting: Let’s Talk Barter!

bartering
Monthly Lunch N Learn: Let’s Talk Barter!
Monday, March 30th 2015
11:45am – 1:00pm (EDT)
Location: Bertucci’s
881 Walt Whitman Road
Melville, NY 11747
What is the advantage to using a barter system?
  • 1: Improve Cash Flow
    Members purchase goods and services for their business out of barter dollars earned by additional sales of their own product, service, unwanted assets or excess capacity. North East Trade Associates creates a new revenue source for its members without decreasing their existing cash business.

    2: Increase New Sales
    Consider North East Trade Associates as an independent, commission-only, sales rep. for your business. NBG brokers search out and fulfill member purchase requests, generating new business for our members, over and above their usual cash business.

    3: Turn Unneeded Product And Unproductive Time Into A Tangible Asset
    No business operates at 100% efficiency! There is always wasted time and unneeded product that reduce your bottom line.
    North East Trade Associates can help you turn these into a tangible asset, providing you with valuable trade dollars to spend.

    Join us for a introduction to Long Island’s best barter system.

    $20 investment (cash at door)
    Includes lunch

  • Christina Colandro
    Infinite Business Connections

    Facebook:
    Infinite Business Connections: www.facebook.com/infinitebusinessconnections
    Long Island Entrepreneurs: https://www.facebook.com/groups/299310424764/

    Presenters are needed… if you are interested, email your topic to me and lets get you booked!

Business Networking: Nurturing Loyalty

loyalty

When it comes to promoting your business by going to network functions, events, and even marketing in general, there is usually one question that hovers over you at the beginning: “When is this going to start working?”

We’ve all been there in different aspects of our life. When we began to walk as infants, we didn’t just walk. We ran, even if it was because we were just trying to keep up with out momentum. When it came to learning to drive, we all wanted our license as soon as we completed our road test.

In business, we usually want that money rolling in, RIGHT NOW! Which is fine, but not always the best approach. Business networking is about building relationships. Fly-by-night clients aren’t what makes a business grow and thrive. It is the clients that you develop a rapport with that come to you whenever they need your services, for months, years, even decades. Business relationships develop trust, which draws out loyalty, which leads to more networking.

As an example, let me tell you about how I found my current hair stylist. When I first started going to get my hair cut on my own, and not at my dad’s barber, I found a hair stylist that just seemed to get my hair right, for a decent price. It took a few adventures, but I found her, and continued to go to her for three years. how’s that for loyalty? Well, it gets better. That stylist moved, so I was stuck looking around for that perfect cut at a perfect price, usually with some problematic cuttings. Finally, I was referred to a stylist from a friend, and went to her through the end of high school and even into college. I went away to college, and was so loyal that I grew my hair out a little rather than go to another stylist. Then she moved. Once again I searched, was referred to someone, and have been all over Long Island, from Suffolk to Astoria, Queens, to Nassau County for the past ten years, and still always make the trip to my stylist at the center of Long Island.

This loyalty has even extended to other people I do business with. I’ve been going to the same mechanic for ten years. My accountant has been doing my taxes since I got my first job. My car insurance agent has seen me through four cars. These aren’t relationships that just stuck. They have been nurtured, which is why they last so long, with the residuals to match.

Why Owning a Business is a Constant Learning Process

business_class

As an entrepreneur, you probably know a thing or two about owning a business. You know what you’re selling, you know who you’re selling to, you know how to market what you’re selling, and you know who you can get to help you sell. And that’s just the basics of your knowledge.

But like anything in the world, there is always something new to learn about business. Whenever new technology or sales techniques are introduced to a company, the people in that company don’t automatically know the information or know how to apply it.

This is why constantly educating yourself in business is so beneficial. When social media sites like Facebook and Twitter came out, did everyone know exactly how to implement them for marketing purposes? No. Even those techniques are still being tweaked years later.

But where do you go to get this information? Conventions in your area are helpful. Not only do conventions and expos introduce you to new products and companies that can help your company, but they usually feature seminars and classes to help you implement those products and companies.

Some business networking groups offer classes so that you can build your business with contacts was well as build your business knowledge. Infinite Business Connections launched a Lunch N Learn series recently, which merges the traditional business networking group with an educational class, ranging from building a client list to digital marketing to making sales potential into sales.

Digital Networking Do’s and Don’ts: What is SEO?

social_media_strategy111

Since you are here at Long Island Entrepreneurs, you probably know a thing or two about computers and the internet. You’ve signed up for most of the big social media networks. You’re probably set up a website for your company. Maybe you’ve even used some of those advertising credits that hosting companies offer, or even paid money out of your own pocket.

You’ve done all of the above, but you haven’t had the results that you wanted. You’re not alone. Because marketing yourself and your company on the internet is so easy and inexpensive, just about everybody is doing it, making your networking attempts seem more like registering in a giant phone book.

This is why we have broken down some “Do’s and Don’ts” in digital networking. Our second topic is “What is SEO?”

Of course, you’ve heard the term “SEO” if you own or are in a business with a digital presence. From what countless salesman have pitched over the phone and in emails, you’re SEO is broken. It needs to be fixed. You could have so many more clients if you give some attention to your SEO. All of this can be true, but there are certain things to do and don’t do.

First off, what is SEO? SEO stands for “Search Engine Optimization.” Search engines like Google and Yahoo use systems to collect information about everything in the internet, and indexing it in order based upon certain criteria. Besides the good old, “Give us money and we’ll put you at the top of search engines” criteria,” of course.

This indexing takes into account how a search term is incorporated into content, like a news article or picture caption, how much traffic that content has had previously, and other less direct categories. This means that content is king. If you use a blogging platform like WordPress, you can even push content into a picture with a background description or a caption. A search engine can’t index a picture, but it can index a pictured based on how the picture is explained. This same idea goes for videos as well. The internet can’t “see” or “hear” the video. It needs alphanumerical content around it in order to index it, and make it searchable.

If your content isn’t searchable, then it won’t be found by those most important potential clients: the ones that don’t know that your company exists… yet.

Join Us This Monday for a Lunch N Learn Meeting!

growing business
Monthly Lunch N Learn: Growing Your Business
Monday, February 23rd 2015
11:45am (EDT)
Location: Bertucci’s
881 Walt Whitman Road
Melville, NY 11747
  • January Topic:
    How to add 5k a month to your monthly income consistently and with ease!
    Presenter:
    Jolanta Bazyte, MA
    Mindset, Money and Marketing coach for holistic practitioners.
    During this powerful workshop you will learn :
    *3 step proven method how to add 2-5 k a month ,without working more.
    * What is 1 thing you must do in your business everyday to create consistent income
    * How to create a “power hour” , that takes you out of overwhelm and into profit producing activities.
    You will leave this workshop with clear 3 step action plan you can implement right away to add 5k to your monthly income! A light lunch will be served.

    $20 investment

  • Christina Colandro
    Infinite Business Connections

    Facebook:
    Infinite Business Connections: www.facebook.com/infinitebusinessconnections
    Long Island Entrepreneurs: https://www.facebook.com/groups/299310424764/

    Presenters are needed… if you are interested, email your topic to me and lets get you booked!