Jamie Herzlich featured Bruce Chamoff and Cesar Garcia in Newsday on Building Online Trust
Offer testimonials: Customer testimonials can be the added reassurance consumers need to feel that you are a trustworthy business, says Bruce Chamoff of Hot Web Ideas, a web design, Internet marketing and website security firm in North Babylon. Also, listing some of your most prestigious or largest clients helps, says Chamoff.
Confirm: Confirmation e-mails of purchases are a trust builder, adds Chamoff. “It assures customers that their transaction went through,” he notes. It also enables them to follow up, says Cesar Garcia of Mayoria Global, a Melville financial education and development company that sells financial literacy software and videos in its online store.