Social Media is NOT a Marketing Plan, think Brand!

Thank you Alison Gilbert – http://www.MarketingBytes.biz – for bringing this article to my attention 😉

READ the entire article at http://digitalbrandmarketing.com/

It’s important to realize that Social Media is a tool, a very powerful one but far from a keystone for any business. Social Media tools like Facebook, Twitter and LinkedIn are only as valuable as the brand and the marketing campaign.

A Brand is an identity that a company, organization or individual facilitates.
Marketing is the practice of delivering content to society in a manner that leaves a memorable impact or sparks action.

This cannot be done by simply setting up a Facebook Page or Twitter Account, in fact the most successful consultants an agencies still struggle developing their own Social Media because they spend so much time on the brand and their campaigns. Social Media is part of the campaign, and anyone with a successful business or organization will tell you there was a lot that came before social media or a lot that was done in addition to social media.

READ the entire article at http://digitalbrandmarketing.com/

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One response to “Social Media is NOT a Marketing Plan, think Brand!

  1. Thanks for sharing one of my articles, their is no greater praise then having others find value in one of my articles. I hope you continue to find value in what we are doing with Digital Brand Marketing Education and invite you to request info from dbmei.com anytime.

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