If you have been around visiting business blog or follow business people on Twitter, chances are you have heard about content marketing lately. It has become the new buzz word but it is an important one for your direct sales business. It is especially important if you plan on blogging and promoting your business on the internet.
Here are some facts about content marketing.
Content marketing is much more than article writing. According to the Content Marketing Institute, its definition is:
… a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
It is a form of writing that directly speaks to your reader by creating content that will change or enhance your reader’s knowledge and encourage them to eventually make a purchase.
Read the entire article HERE