Tag Archives: social media

Digital Networking Do’s and Don’ts: What is SEO?

social_media_strategy111

Since you are here at Long Island Entrepreneurs, you probably know a thing or two about computers and the internet. You’ve signed up for most of the big social media networks. You’re probably set up a website for your company. Maybe you’ve even used some of those advertising credits that hosting companies offer, or even paid money out of your own pocket.

You’ve done all of the above, but you haven’t had the results that you wanted. You’re not alone. Because marketing yourself and your company on the internet is so easy and inexpensive, just about everybody is doing it, making your networking attempts seem more like registering in a giant phone book.

This is why we have broken down some “Do’s and Don’ts” in digital networking. Our second topic is “What is SEO?”

Of course, you’ve heard the term “SEO” if you own or are in a business with a digital presence. From what countless salesman have pitched over the phone and in emails, you’re SEO is broken. It needs to be fixed. You could have so many more clients if you give some attention to your SEO. All of this can be true, but there are certain things to do and don’t do.

First off, what is SEO? SEO stands for “Search Engine Optimization.” Search engines like Google and Yahoo use systems to collect information about everything in the internet, and indexing it in order based upon certain criteria. Besides the good old, “Give us money and we’ll put you at the top of search engines” criteria,” of course.

This indexing takes into account how a search term is incorporated into content, like a news article or picture caption, how much traffic that content has had previously, and other less direct categories. This means that content is king. If you use a blogging platform like WordPress, you can even push content into a picture with a background description or a caption. A search engine can’t index a picture, but it can index a pictured based on how the picture is explained. This same idea goes for videos as well. The internet can’t “see” or “hear” the video. It needs alphanumerical content around it in order to index it, and make it searchable.

If your content isn’t searchable, then it won’t be found by those most important potential clients: the ones that don’t know that your company exists… yet.

Digital Networking Do’s and Don’ts: Social Media Posting

social_media_strategy111

Since you are here at Long Island Entrepreneurs, you probably know a thing or two about computers and the internet. You’ve signed up for most of the big social media networks. You’re probably set up a website for your company. Maybe you’ve even used some of those advertising credits that hosting companies offer, or even paid money out of your own pocket.

You’ve done all of the above, but you haven’t had the results that you wanted. You’re not alone. Because marketing yourself and your company on the internet is so easy and inexpensive, just about everybody is doing it, making your networking attempts seem more like registering in a giant phone book.

This is why we have broken down some “Do’s and Don’ts” in digital networking. Our first topic is posting in social media.

One of the first things you must do when you push forward into the social media landscape is post. It’s fine to set up an account on Facebook, Twitter, Google+, Instagram, Pinterest, or any of the other multiple social media networks and ask friends and family to like or follow you, but if you don’t post, the potential clients that don’t know you won’t be able to find you.

However, more is not better. Social media posts must be relevant to your business in both fundamental and creative ways. For instance, if you are personal trainer, you can post an article about the daily steps toward creating a healthy lifestyle. Not only are you marketing your part in that healthy lifestyle, but you are presenting your knowledge of the subject, knowledge other people may wish to share in their own networks. It is the share that brings in the new, potential clients.

Like I said, more is not always better. One of the quickest ways to get unliked or unfollowed is to post the same thing every minute of the day if possible. Try to set a schedule for posting, 1-3 times a day. Test different hours in the first week you start out and see when your posts received the most activity. This way, your posts will become efficient, and it can be an exciting part of your daily routine instead of an agonizing one.